SUCCESS STORY 1
India's leading Electric Vehicle Manufacturing Company
Exercise:Promoted the opportunity of retail franchise across popular print media. Met franchise prospects pan India, gave presentations and appointed 20 franchises within 2 months. Helped design and implement contemporary & interactive store layouts. Hired staff and imparted launch orientation as well as training to partners. Developed advertising and PR for the brand. Added value through national and international affiliations. Recruited and motivated franchisees to help create independent profit centers.
Highlights:Frontline uniform AV, OOH Advertising, informative print and digital advertising, direct mailers, in-pack booklet, social media & blogging, POS, mascot, telemarketing, sampling, events, SEO.
Achievement:300% increase in turnover. Annual Target of 50 outlets across India seems achievable to clients.