Creating a brand means making a promise to the customers about a product that will perform beyond their expectations of the customers. A brand has two parts that people need to take care of. One is the tangible part which is the physical product, logo, graphics, colors, and sounds like music, jingles, and voice. The second is the intangible partwhich is the promise kept by the brand to the public, personality, positioning, and emotion.
Brand Management Companies in India like WBR Corp understand the 5 most important elements of a brand. First is the brand position which implies the part of the brand that describes what your organization does and for whom, what is your unique value how the brand will benefit the customer, and what key differences are there from your competitors.
The secondis a brand promisewhich is the fulfillment of the expectations that customers have from the brand. It shouldn’t compromise or contradict the promise made by the brand to the audience.