How do you promote yourself as a brand and go viral

Viral marketing can be seen as a unique form of marketing in the 21st century. This is because it is mostly (often exclusive) distributed via social media. Viral marketing can be a great tool for creating potential customers, raising brand awareness, and establishing your brand with specific demographics in mind. 1. Send emotions with emotional connections In order for a viral campaign to resonate with people, it needs to be emotionally involved. No matter what emotions you touch, such as compassion, confusion, ecstatic joy, wanting, or FOMO (fear of missing out), you need to hit people "in emotions" to get them to share it. .. That's why so many viral campaigns embrace progressive values. It's not necessarily a political conversation topic, but it's a prosocial idea that makes people feel good about being supported. 2. Make it shareable Your material must also be shareable in some way. Shareability is the backbone of viral marketing campaigns. Maybe through hashtags, maybe through images that can be easily manipulated and duplicated, maybe by giving something that people can see what others have and want for themselves. It can't be viral unless it's easy to share. 3. Perfect timing The campaign must be timely. Study the latest trends, working for other companies in your space, and what your audience is interested in right now to get a feel for the zeitgeist publishing your campaign. Google Trends is a great tool for checking current trends. You can see how popular a particular search query has been since 2004. Here you can see if the world’s most popular and most importantly, popularity has already peaked. 4. Use the right platform in the right way Today, all brands are listed on social media when they want to reach their audience and stay relevant. However, not all brands are on all platforms, and not all platforms are suitable for viral campaigns. Successful viral marketing means choosing the right platform for your campaign. It is important to choose the right platform to launch, even if it (ideally) intersects with other platforms. 5. You must be unique Study what worked, but don't copy what worked. Walking is good, but if you're trying to be viral, you have to be unique. How unique you need to be depends on whether you are creating your own viral marketing strategy or just jumping into an existing viral trend. 6. Bring out credibility And just as you need to be unique, you need to be genuine. People know when they are being served — and if your audience feels like you're doing this to them, expect them to be viral for the wrong reason. Virus campaigns need to evoke certain emotional reactions, such as laughter, compassion, awe, or anger that drives people into action. That's the part that needs to be genuine. You cannot teach people how to feel. Your campaign needs to evoke a genuine reaction