How do you market a new product failure

1. Give your product a name. The name turns the product into a brand, and the brand has value. That means expertise. It makes a product something that you, your customers and your employees can identify. Naming, a component of branding, is one of the most effective ways to rejuvenate a failed product. Give it a new name. If the product is named for the first time, try a new name. 2. Promote in media that you haven't used for the first time. Too many companies are narrowing down their marketing messages by sticking to the normal situation in the industry or by tracking what others are doing. Of course, your marketing should start by defining your ideal customer in great detail. Then find out where they can be reached and where they are. After all, they use all the media that reaches them. This is called Omni-channel or cross-channel marketing. 3. Change the product message. Modify the product message to revive a defective product. Maybe your product solves the real problem, the real customer's worries, but you don't tell it. Invisible to the customer. Talk to a customer who is happy with the defective product. You may find that they love it for reasons you don't think. 4. Talk about the product. Take a closer look at your customer's demographics. Who are you? How old? What are your hobbies and passions? Income? Find everything you can and write a new story about your product that will appeal to this segment. Or create multiple stories to appeal to each demographic segment. Your customers do not necessarily equate with your product. But they equate it with a human struggle similar to themselves. This is where your story begins. 5. Ask someone else to promote your product. Use the joint venture to revitalize the services of failed products. Find non-competitors servicing your target market and see if you are interested in adding them to your product line. In return, you can promote one of their products and services to your customers. Such cross-promotions and joint ventures can quickly open up new markets for poor-selling products. 6. Find a new product distribution channel. Consider adding another sales channel, whether you sell directly or through a single sales channel. On the other hand, if you want to sell only through distribution channels, you need to consider direct sales. Today, it's easy to sell your products directly, with online video, webinars, conference calls, and automated contact management systems available.